Hello Mars Wrigley Bean Board…

Tasked with the brief to embed sustainability into retail display units for Mars Wrigley, we developed a concept for point of sale strength board incorporating cocoa husk process waste.

Our Approach

Workshop sessions identified the process waste - cocoa shells

New material development identified the waste as viable for innovation

Prototype to production allowed us to build the process steps for the trial

The innovation trial with Tesco offered clear consumer messaging that value against the Mars Wrigley’s Sustainability Plan.

Delivered Value

• First to market

• Clear and validated consumer messaging

• 52% environmental footprint reduction*

• Cost neutral material

• 25% reduction in materials per unit build

Medoola - Sustainability Change Makers

How else can we help organisations achieve circular innovation? As sustainable change makers, we love a purpose-driven brief. 

*LCA verified